Here's one of my blog entries...
4 WAYS TO GET FOUND ONLINE
There are several ways to grow your business online. For many people it seems impossible to get your website ranked or your video in front of your perfect customer. There are several really good ways to achieve your online goals. I would like to share with you what I have found to be the best way and you don't have to be a Search Engine Optimization (SEO) wizard or hire someone like me to optimize your social media, website, or create a pay per click ad for Google or Facebook.
1. PAY FOR PAY PER CLICK TRAFFIC TO YOUR SITE
First let me share with you the current ways you can create the connections that will lead you down the path of most probable success. If you have the budget, you can promote your product or services on Instagram or Facebook and then target that picture or video to a specific group of people. For example, let's say you sell boats for a living. You could create a video about the best fishing boat and target that video to people on Facebook or Instagram that are into fishing. Many people mistakenly target everyone and quickly depletes there funds before anyone who even cares about fishing sees it.
2. PAY FOR ORGANIC TRAFFIC TO YOUR SITE
This sounds like a oxymoron but unless you know how to perform SEO you will need to hire someone like me to help you. If you are do it yourself type, you can promote your service or product by creating a website that is "optimized" for your keywords. This is commonly referred to as on-page Search Engine Optimization and allows your website to be displayed when someone types a specific keyword into Google. Keeping with the example of the person who sells boats... you can get in front of your customer by having your website pop up when someone types in "The best fishing boat" and finds your website. This takes someone with a specific skill set like my company, Think Big Websites, and I would be happy to discuss your options if you are interested.
3. MAKE A VIDEO ABOUT YOUR SERVICE OR PRODUCT
Probably the last way that someone can get in front of their customers is by creating an informative video on Youtube. The video needs to provide information and you should create a video that doesn't try to sell anything. The successful videos on Youtube primarily entertain and or inform people. So, if you are selling boats you could do an informative video on what someone should look for when buying a new or used boat. Maybe you would do a video that says "The Top 5 Things To Check Before Buying A Boat" and put that video on Youtube. Make sure to add a good description and fill in all the blanks concerning that video. Fill in the location, tags, enable comments, insure that the video is public and avoid copyright music for example.
4. THE NON-TECHNICAL METHOD TO PROMOTE YOUR PRODUCT/SERVICE
However, there is a non-technical way of achieving success online. This method involves finding your "Louie". I discovered the "Louie Concept" while participating in Danelle Delgado's Mastermind group. It was during my mastermind training that I created a short video with Danelle that explains the concept and shares with you how I plan on implementing my Louie Strategy. For those of you who also follow Grant Cardone, you might see a similarity between having a "Louie" and learning how to collaborate with successful people. While the two may seem similar, I feel the big difference is the that Louie Strategy is an acknowledged synergy between the two people involved and the Grant Cardone's collaboration strategy really only takes one person. Let me explain this in a real life example and with video. I consider myself as a collaborator of Grant Cardone. I create videos that promote him and share his content often on my social media and this blog. This form of collaboration is uni-directional at first and doesn't have a reciprocal or direct immediate benefit to me currently. The keyword is "currently" because when/if Grant Cardone see's my efforts and mentions me online, that then gives me credibility and marketing content that I can repurpose. You can see how I did exactly this in the a series of Grant Cardone videos.
Here is a recent video I created with the help of my Mentor, Danelle Delgado. I strongly recommend that you follow Danelle and tune into her Friday Night Live Facebook Live broadcasts. I will put a few of her links in this section:
Thanks for taking the time to learn more about how you can get your product or service noticed online. I hope you find these strategies and tactics helpful for your online business. I have been using the same exact search engine optimization strategies to help many of client's "set their online business on fire".
If I can help you in any way, please don't hesitate to contact me.
aka Ray the Fireman
© 2018 Firefighter and Entreprenuer